Tool
Faucet profitability calculator
Put in your traffic, claim rate and payout, and see whether the ad revenue covers what you are paying out.
Most faucets are launched without anyone doing this arithmetic, which is why most faucets close within a few months. The payout is chosen because it sounds generous and the ad revenue is assumed to cover it.
The number that decides everything is the margin per claim. If it is negative, more traffic loses money faster — growth makes it worse, not better.
The defaults here are deliberately realistic rather than optimistic: a mid-single-digit CPM does not exist for faucet traffic, and the claim rate assumes most visitors do claim, because that is what they came for.
- Claims per day
- 900300 claimers × 3.0
- Paid out per day
- $0.20including $0.02 referral commission
- Ad revenue
- $0.792,250 impressions at $0.35 CPM
- Shortlink revenue
- $0.90360 views at $2.50 CPM
- Net per day
- $1.16
- Net per month
- $34.69
- Margin per claim
- $0.001655
- Break-even CPM
- $0.00what banner CPM would have to be to cover the payouts
Notes
The break-even CPM is the honest test. If it is higher than what your network actually pays, the payout has to come down or the shortlink requirement has to go up — no amount of extra traffic fixes it.
Referral commission is a real cost and gets left out of most estimates. At 10 percent of payouts it is often the difference between profit and loss.
This model assumes no fraud. Budget something for it: multi-account farming on an unprotected faucet routinely runs to a fifth of the payout budget.