An ad slot manager with a fallback chain
Sponsor, then network, then house, then nothing. One function that means an unsold slot never leaves a hole in the page.
Tagged “fallback”
2 entries
2 entries
Sponsor, then network, then house, then nothing. One function that means an unsold slot never leaves a hole in the page.
Pick a creative that matches the slot size, prefer one the visitor has not already been paid for today, and never leave the slot empty.