A cookie notice that is honest about what you set
No third-party consent script. A dismissible banner, a stored choice, and ad code that only loads once consent exists.
Tagged “ads”
9 entries
Security headers, and which pages must be exempt
A tight Content-Security-Policy breaks ad embeds and pasted network code. Set it globally, exempt the pages that carry third-party markup.
An ad slot manager with a fallback chain
Sponsor, then network, then house, then nothing. One function that means an unsold slot never leaves a hole in the page.
Gate earning by referer without blocking the page
Check that the request came from the site the slot belongs to. Refuse the credit, never the content — the same rule that keeps you out of trouble everywhere else.
Detect an ad blocker without picking a fight
A bait element and one class toggle. Ask, do not block — a wall costs you the visitor and the search ranking.
Only count an impression a real browser actually rendered
Crediting on the ad request pays anything that can run curl. A signed nonce plus a beacon that only fires in a visible browser closes it.
Serve a banner with a rotation and a house fallback
Pick a creative that matches the slot size, prefer one the visitor has not already been paid for today, and never leave the slot empty.
A banner embed that does not get cut off on a phone
A 728x90 in a 360px column overflows or gets clipped. Two CSS properties on the iframe and one change in the renderer fix it for every publisher at once.
A popunder that actually opens behind the page
The swap technique, plus the one line that stops the visitor's own click from cancelling it — the reason most popunder code silently loses the traffic it was supposed to send.